ReferenceCymedica CZ
For Cymedica CZ, we created a modern two-level stand that combines design, emotion, and practical solutions - from a distinctive visual identity to the team environment.
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The reason
The cooperation was based on the excellent experience of our sister company Cymedica SK, for which we had previously implemented a stand. The Czech team decided to entrust their presentation to us as well – with a clear vision to move from an outdated solution to something that would be visually and functionally representative.
Location challenge as a design advantage
The specific location of the stand on the stage was a challenge. We turned this situation into an advantage - we divided the space into two zones: the lower part was used to display products, and the upper, raised level was intended for meetings and consultations with clients in a pleasant and undisturbed environment.
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Visual differentiation
We designed the design in accordance with the corporate identity of Cymedica CZ. However, during the preparations, we were informed that the surrounding stands might have a similar color scheme. Therefore, we added distinctive wooden decors to the stand, which distinguished it, softened it, and at the same time moved the visual level one step higher.
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Strong visual message
From the beginning, the stand sent a clear message: “We make the best products for animals.” We underlined this idea with a simple but effective element – backlit images that not only attracted attention, but also emotionally connected the visitor to the brand’s values. To make the Cymedica brand visible from afar, we used a large illuminated logo that dominated the space and ensured excellent orientation even in the larger hall. The interior of the stand was complemented by Scandinavian-style furniture, which made the space pleasantly cozy while still leaving enough airiness.
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The connection of design, technology and comfort
We incorporated an interactive element on the front counter – a QR code, which, when scanned, launched a game for the client. This idea was brought by the client himself and we helped him successfully implement it technically and visually directly in the stand design. We did not forget about the Cymedica CZ team either. We incorporated a large storage space into the design, which also provided a background and a quiet place to relax during the demanding exhibition days. The result is a stand that not only looks good, but also works perfectly – just as the client needed.
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