Stand alone shops or even kiosks in shopping malls have grown like mushrooms in recent years. The first shops in shopping centres did not attract too much attention with their design. Simple solutions did not go hand in hand with functionality.
Having a store in a mall aisle brings many benefits and presents potential (maybe) for your business as well.
Dimensions
One of the biggest advantages is the spatial arrangement. The alley offers limited but sufficient space for a convenience store. Unlike a traditional store, you rent as much space as you need. Conventional stores have to make do with what space is available. Some may be too big for your shop, costing you extra costs. Other times, the retail space is in an uninteresting part of the mall, which again is a disadvantage for you because customers will have a hard time finding you.
Stand alone shop wipes out these disadvantages.
Store Localization
We’ve already outlined this a bit above, but store location can make the difference between red and black numbers in your accounting. Unlike a traditional store, where a visitor has to walk through an entrance, here they don’t have to go anywhere. The psychological time saving is a welcome bonus for the customer.
If people pass by the stand alone store, they notice your merchandise. Most of the time, these places are located near the entrances to the mall, where every visitor simply has to pass.
This offers you a unique space to reach incomparably more people than if you have a traditional shop somewhere in the corner.
Mobility
An indisputable advantage is also a certain mobility. The stand can be unfolded and moved to another shopping centre or moved within the current one. In the case of smaller shops such as cafes, bake sales and the like, these stand alone shops can be dismantled and set up at events such as summer festivals.
Advantages of the centre
If you had a brick-and-mortar store somewhere in the city centre, you would have to take into account many restrictions, such as traffic, parking and so on. A mall offers you benefits like free parking, marketing and a number of shops in one place that attract thousands of visitors.
A stand alone store with fresh fruit juices or coffee also attracts people who don’t primarily go to the mall for that purpose.
Original design
A small original shop in an alley has great potential to appeal to passers-by. But to do that, it needs to catch the eye at first glance. Each such kiosk is a unique design feat in its own right, but factors such as safety and practicality also need to be considered. First impressions can only be made once. If you attract attention with an unmistakable design, you’ve won half the battle.
Our company has implemented several such stand alone stores. Each customer is unique and we take into account issues such as:
– Who is the target group and how to attract them
– What is being sold and what is the company’s policy when selling products or services
– Where and how to store stock or locate a warehouse
If you need to make the most of your space in the malls, contact us and we’ll design your stand alone store for you.
